Our Story
From the Founder
Vervians,
I’m really thrilled to be able to introduce you to Verve - the game-changing comprehensive nutrition brand and daily health habit designed to help you be your best.
I disrupted the sports nutrition industry back in 2004 when I created Myprotein® and, I’m pleased to say, that with Verve, my team and I are all set to disrupt yet another sector!
As a business leader, entrepreneur and philanthropist I don’t always put my health first. I know I’m not alone - balancing work, social and family life can leave little time for self-care. After living through a pandemic, not having the time for colds (who does?), and generally needing a little more energy and vitality (like we all do) I looked for a decent multivitamin that would help supplement my diet, perk up my immune system and (hopefully) contribute to my all round health and wellness.
From experience I was familiar with the qualities of each individual ingredient so I developed my own bespoke mix just for personal use that gave me everything I needed in one scoop. I was happy with that. Then I spoke to friends who had the same problem of cupboards bulging with pouches, bottles and supplements - that's when I had the idea for Verve. Busy people don’t have the time to source and prepare mountains of fruits and vegetables to juice and blend on a daily basis. And, unless you’re really passionate and obsessive and you really know what you’re doing then you’re not going to blend your own powder. So, Verve really is the practical, cost effective, great tasting solution to all of that.
Honesty is the founding principle of Verve - it’s as simple as that. We’re 100% transparent about each of our 80 ingredients, how they compliment each other and their real-world benefits. I insist that we use only the absolute best quality, ethically sourced ingredients and, working with the world's leading nutritionists, we’ve produced a premium, great tasting product that is all of the goodness and none of the hassle.
I’m personally very proud of the flavour profile of Verve. After hundreds of iterations we landed on the fresh flavour that is infused with real fruit and contains absolutely nothing artificial (and never will!). Verve’s unique, refreshing taste really sets it apart from a category that, let’s face it, usually tastes pretty grim.
Under my stewardship, one of the things that made Myprotein® Europe's leading sports nutrition brand, was that my customers and community trusted me to never compromise. At Verve we won’t compromise on quality - the quality of the product or the quality of the experience - that is my personal guarantee.
“Verve - more than just greens'' isn't just a marketing tagline. V80 is the first in a long line of products across multiple categories that are expertly designed and developed to help you be your best and realise your full potential.
In the coming months and years the Verve community will grow world-wide with no compromises. We will remain at the forefront of health and wellness, and partner with you to bring you products and experiences that will help enhance your health and improve your life.
Welcome to the future of nutrition!
